Our Profile

Leapfrog IT was incorporated in 2006 to build and develop a real-time, high volume transactional platform for the purpose of mating leading edge technology to powerful marketing concepts.

The Leapfrog IT product set is revolutionary by bringing high volume transaction capability to the loyalty / gift card and non-cash market without the costs associated with the big card schemes. The Leapfrog IT platform gives consumers access to a wider variety of earning and redemption of loyalty possibilities at participating merchants, and providing merchants / program operators with business intelligence opportunities.

Leapfrog IT offers merchants from small single point of sale outlets to large multi-site corporations a marketing opportunity that is scalable based on their business needs and objectives. Research shows that the main driver for merchants looking to introduce a loyalty program is that retaining a customer through a brand / value proposition is more cost effective than continually obtaining new clients.

The core of the Leapfrog IT transaction platform is built with proven technology supplied by Tier 1 providers such as HP, Microsoft, Juniper and VMware.

However it is the functionality and access to the platform made available by Leapfrog IT partners that make the proposition unique in the loyalty / non-cash payment segments. The Leapfrog IT value proposition relies on the facilities and expertise of the LFIT supply chain to enable the efficient processing of transactions, electronic data interchange and effective merchant reporting.